Hi! I’m Casey Rose.
I’m an American mom living in the Netherlands, building a life—and a business—rooted in creativity, connection, and celebration of the joy in life’s little moments.
Before starting Rose in Bloom, I spent a decade in project management and public health, where I learned how to bring ideas to life with intention, precision, and care. Today, I bring that same thoughtful approach to every order and event I create.
Food has always been my love language. There’s something special about gathering people together and creating moments that feel personal, beautiful, and full of joy.
Rose in Bloom was born from that belief—that the little details matter, and that every celebration (and every person) deserves to feel special.
Whether I’m sketching custom cookies, designing a holiday box, or styling an event—from soft, romantic bridal showers to playful dinosaur-themed toddler birthdays—I love turning ideas into moments people will remember.
At the heart of it all, my goal is simple: to bring your dreams to life and make them even sweeter than you imagined.
My Approach
I’m a one-woman show—the one behind the emails, the baking, the florals, and all the little details that make everything come together.
Whether you’re ordering a holiday cookie box or dreaming up a celebration from scratch, I’m here to make the process feel easy, thoughtful, and a little bit magical.
With a background in consulting—and as a mom to a very busy toddler—I’m used to juggling a lot and keeping things running smoothly. I bring that same calm, can-do energy to every order and event, so you can focus on enjoying the moment while I handle the rest.